Ari Soffer: Rock-N-Roll Designer Opens First Flagship Store
By: Sara Koonar
Ari Soffer and Catt Sadler
With clientèle including Tommy Lee, Arnold Schwarzenegger and Jeremy Piven, Ari Soffer is the go-to guy to get your rock look on. Soffer’s luxury jewelry and leather designs have a new home, his first flagship store in Beverly Hills, California.
The stars came out to celebrate last week for a launch party hosted by E!’s Catt Sadler and sponsored by TheLookBook.com. In attendance were some of Soffer’s favourite customers, Joel Madden, AJ McLean and Dave Kushner.
What is so great about Soffer’s designs is that he makes everything himself, from customizing cat collars to studding diamonds onto leather couch pillows.
He believes, “things you really love should be exactly the way you want them, or are not worth having at all. While things are just things, if there is a piece of you in it, it’s timeless.”
If you are in the Los Angeles area check out Soffer’s designs at 850 S. Robertson Blvd. Beverly Hills, CA 90035 between Olympic and Wilshire.
TheLookBook.com is a searchable database and directory that provides contact information for fashion brands, stylists and their clients.
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