By: Sara Koonar

The Roots flagship store on Bloor Street was buzzing with fashionistas, industry big wigs and Olympic athletes on Thursday all there to see the new Canada Collection by Roots. Roots, Canada’s most recognizable homegrown brand, paired up with MasterCard and Right To Play to make this collection a special one.
A portion of the proceeds from every purchase of the collection with go to Right To Play, a Canadian-based humanitarian organization that sets out to improve the lives of children in war-torn counties around the world.
“Roots, MasterCard and Right …