By: Sara Koonar

ONE launched “Coming Together as ONE” today — a new PSA campaign designed to mobilize young people to get involved in the fight against extreme poverty and preventable disease. The public service announcements, which debut online and on TV this week, feature young stars from some of the hottest entertainment properties.

“In the last [US] election, and over the course of history, young people have shown that when we get organized and committed, we are powerful. The fight against extreme poverty and preventable disease in poor countries needs our support, our energy and our commitment,” said actress and ONE member Ashley Greene.

The spots were created by filmmaker Jesse Dylan who is known for a variety of films, music videos and the Emmy Award-winning “Yes We Can” Barack Obama campaign video collaboration with will.i.am. The PSAs feature actors and actresses Leighton Meester, Jessica Szohr and Ed Westwick from Gossip Girl; Ashley Greene, Kellan Lutz, Nikki Reed and Jackson Rathbone from Twilight; Hayden Panettiere from Heroes; Corbin Bleu from High School Musical; Tristan Wilds from 90210; John Cho from StarTrek and Brandon T. Jackson from Tropic Thunder. The :60 PSA is available online to watch and share at www.one.org/buzz.

“Some people might say young people don’t care about the world beyond our classroom, our family, our friends – but I don’t believe that’s true. In an increasingly global world, we have to look beyond ourselves. By raising our voices together, we can and will make a difference in the fight against extreme poverty and preventable disease,” said Bleu.

“Coming Together as ONE” is a campaign to recruit more young people into the growing global movement to fight extreme poverty and preventable disease, particularly in Africa. ONE is asking youth to make their voices heard in the fight against extreme poverty, just as they did in the last US presidential election, and as they have over the course of history. As the PSA makes clear, young people have been at the heart of all major social justice campaigns, whether for civil rights, women’s rights or the fight against apartheid.

“Today’s young people have already shown us they are powerful change-makers. They’ve done it in the recent presidential election and many are looking for the next social movement,” said David Lane, President and CEO of ONE. “Coming Together as ONE aims to harness that power and build a buzz among Millennials. We know this generation can help defeat extreme poverty, put more kids in school and protect families from preventable disease such as AIDS, TB and malaria.”

“I think young people understand the issues facing our global community. Their ideas and actions can bring about change. I wanted to deliver the message in a way that was current, reflected their voice, and conveyed urgency,” said Jesse Dylan, director, FreeForm.